Simplicity - An effective logo begins with Simplicity. Logos should not be overly complex, while unique is important, simple logos tend to stand the test of time far better than complicated logos.

Colors - Select only a few colors to use in the logo. It is rare that successful logos have more than 3 colors as an integral part of their design. Logos should work just as well in black as it does in full color.

Scalable - Logos should be easily scaled. Scaleability will allow the logo to be reproduced in multiple mediums.

Memorable - Logos should be easily remembered. Ultimately the image selected for a logo should evoke positive emotions from customers or potential customers.

 

Please call 281.732.1498 to discuss your company branding ideas.